Hello,
Yes, you read that right...I said the dirty word as it relates to organizing, money. Charging is the hardest thing to do when you are an organizer. You have a special gift of bringing people together, and it comes very naturally to you. Because you are a people person and sort of a people pleaser, you often reject charging people. I was of the same mindset, but I changed my perspective on charging. Here are 5 reasons to start charging for your event:
Value. Sadly, people do not value something unless there are paying for it. With any generalization, there are always exceptions but for the most part, when I didn't charge I had a higher number of no-shows, people blowing off the event. I knew I was heading in the right direction when a player approached me and said, "thank you for charging, it makes sure that people show up to the events." It made me realize that the players value time over money. They have a two (2) hour window to get their workout in, and they want to have as much control as possible. If they can be confident of a predictable outcome/ the desired result, they will gladly pay for it.
Cost. There are costs associated with organizing events. I have spent money on pinnies, balls, goals, permits, speakers...you name it. I am never going to be able to recoup the money and time, but that is not the point. The fulfillment comes from having a successful event.
Emotional labor. This is something that you don't think about when you start organizing but drains you so much. You are dealing with people. Organizing people comes with all sorts of challenges. A player of yours is having a bad day or going through a tough situation, you want to hear them out. You worry that a player is sick because they missed a couple of weeks. Checking up on players from time to time. You have to make sure to have spaces reserved well ahead of time. Making sure that you get everything ready before you leave for work in the morning and timing things just right so that your wife gets home from work to watch your daughter so you can get there 30 minutes before the event start time (or is this just me?). All of these little things take a toll, and it becomes harder and harder to justify organizing if you don't see progress with your events. I suspect that this is the final straw and why organizers choose to quit. It is just not worth it to them.
Longevity. There is nothing I hate more than being wasteful. What is more wasteful than building something and it disappears as soon as you decide to step down? Making an organization self-sustainable/self-sufficient is the greatest gift. If you figure out the money piece and the organization continues to support itself, it will keep living on, and you will continue to improve lives well into the future.
You. Yes, you are the biggest reason to charge. When you charge for your event, you also value the game a lot more because you'd hate to let your players down. My players will tell you that I have given full refunds if we've had to change venues last minute or if the event was not up to my standards. This attention to quality has the events going strong, and it is because the bar was raised when I decided to charge.
Happy Organizing!
Written by Fredson Gomes - cofounder of Panna Social Leagues and organizer of BalizinhaFC
